Amy Derethik is the founder and CEO of loop advisors and consultants, where she partners with organizations to design intelligent, human-centered systems for growth in an AI-driven world.

With 15+ years of global leadership across EdTech and SaaS, Amy has led enterprise transformation initiatives spanning strategy, data, technology, and customer experience. Prior to founding loop, she served as Vice President of International Customer Acquisition & Success at Houghton Mifflin Harcourt, overseeing a multi-million dollar international portfolio across 50+ countries and driving sustained, double-digit growth through digital and AI-enabled transformation.

Known for building scalable operating models and high-performing global teams, Amy has increased revenue, expanded international market presence, and improved retention by aligning innovation with how people actually work and lead.

At loop, Amy advises executive teams on AI enablement, operating model design, international expansion, and customer lifecycle strategy—helping leaders move from fragmented initiatives to cohesive, system wide execution.

Where strategy, AI, and human-centered design converge.

“The most powerful systems aren’t built around technology alone—they’re built around the people who use them and for the people they serve”. 

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My Approach

What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.

Simple ideas

Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.

Lasting impact

We build with clarity, act with integrity, and always stay curious.